Thursday, April 26, 2012

SALOMON - XR Mission (Door To Trail Training)

Salomon, the innovative outdoor brand, introduces XR Mission, all terrain trail running shoes with specific men’s and women’s designs and constructions. XR Mission is for runners who train regularly and vary their workouts.

XR Mission Women, first shoe built with Women's Specific Ride

Light, flexible, unbelievably comfortable, the XR Mission is the newest member of Salomon’s award-winning XR family of door to trail running shoes. “The XR Mission is a trail running shoe for people who want to take their training seriously and want lightweight and flexibility,” explains Jeff Dill, Salomon’s Product Line Manager for Trail Running Footwear.

XR Crossmax
The XR Mission is not simply a slimmed-down version of the very popular (but higher mileage) XR Crossmax. New from the ground up, XR Mission is light and responsive with a women’s specific version. The heart of the shoe is the OS muscle and tendon, Salomon’s patented cushioning midsole and energy returning tendon system. It cushions shocks while improving heel to toe transition, making the shoe simply easier to run in. With a Contagrip™ outsole, XR Mission naturally adapts to variances in terrain, aproviding great grip and rebound on any surface.

XR Mission 1
XR Mission has a host of comfort features that specifically address the most critical issues runners typically contend with. Sensiflex™ is a soft mesh fabric, coated with flexible TPU and placed on the metatarsal area of the foot. This provides great foot support in the forefoot, but reduces bunions that occur in about 30% of runners. Add internal Sensifit and Quicklace, and the Mission adapts comfortably to almost any foot.

XR is also specifically tailored to the morphology and motion of men and women, respectively. XR Mission Women is the first shoe built with Women’s Specific Ride. In addition to a specific last shape, asymmetrical fit that wraps medially to support a higher arch and taller instep, common among women, and thicker foam around the heel, XR Mission Women has more and deeper flex grooves to accommodate a lighter average weight and more rigid foot, also common in women. “Developing the XR Mission was very much two different projects,” explains Dill. “Although they look similar, it was critical throughout the process to define specific fit and performance characteristics for each gender. We have given women a shoe that is designed for them in every way.”

SALOMON is Available at:
R.O.X. Branches – Bonifacio High Street, Marquee Mall, Ayala Cebu
Toby’s Branches – Mall of Asia, SM The Block
ResToeRun Branches – Abreeza Davao, Festival Mall Alabang, Robinsons Galleria, Glorietta, SM City Naga, TriNoma, Nuvali
Olympic Village Branches – SM North Edsa, Alabang Town Center
The Travel Club Branches – Rockwell, TriNoma
Bratpack Branches – SM City Cagayan De Oro, SM City Davao, Embarcadero, Nuvali; Duty Free Philippines; NAIA Terminal 3; and The Starting Line in Westgate Alabang.


The Primer Group of Companies, Asia’s next retail giant, is the exclusive distributor of Salomon in the Philippines.

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