Below is the article given to those who attended the launch...
Let your feet lead you on a Merrell barefoot adventure!
There’s a new sports craze that has running magazines, websites, and bloggers talking – barefoot or minimalist running.
Barefoot running is not as far-fetched as it sounds. This running technique is so effective that it has enthusiasts and serious athletes trying out “barefoot” or “barely there” running shoes.
This type of footwear allows people to get back outside and reconnect with nature every step of the way. Its lightweight yet protective design allows wearers to get a feel of their surroundings and develop better flexibility, balance, and awareness. No more waiting in line at the gym or fancy equipment for a day of fun and adventure outdoors.
Merrell’s Barefoot collection is comfortable enough to let you run and play outside with the kids, cruise the farmer’s market, or complete an urban road race. Merrell also partnered with Vibram to ensure that each Barefoot shoe model is durable and gives that unique feeling of being almost barefoot.
Unlike other minimalist footwear styles, the Merrell Barefoot collection is super lightweight, flexible, low profile, beneficial, and stylish. Its ergonomic designs also strengthens feet and legs, realigns posture, and stimulates the senses. All of these benefits in one pair of shoes.
Go on a Merrell Barefoot adventure now. Try the Merrell Barefoot collection at Merrell concept stores and outlets nationwide.
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Merrell Barefoot Collection: Let your feet lead you
In 1960 Abebe Bikila was a late addition to the Ethiopian Olympic team, set to run the marathon. When he didn’t like the way his shoes fit before the race, he decided to scrap them and race barefoot, the way he had trained. Two hours and fifteen minutes later, he was Olympic champion, the hero of a nation and the first big name in barefoot running.
Almost 50 years later, Christopher McDougall publishes Born to Run, a book on the Tarahumara tribe in the remote mountains of Mexico and the unique yet efficient barefoot running style. Slowly, people started notice barefoot running and its benefits.
With these in mind, Merrell partnered with Vibram® to produce an exclusive Barefoot Collection for the outdoor category. Minimalist, lightweight, versatile, and efficient, the Merrell Barefoot Collection allows feet to grip authentic natural surfaces and lead sports enthusiasts into their preferred outdoor activities.
This new footwear style helps create a more natural stride because it encourages a forward momentum and mid-foot landing. It also provides a lower impact and an aligned and effortless gait. The Merrell Barefoot Collection is designed to stimulate different muscles, strengthen the core, and improve agility.
Walking, running or going around barefoot is usually a unique and pleasurable experience for everyone. People love being barefoot because it creates a connection with nature and what they’re doing. But since most people aren’t willing to go to work, hike a trail, or ride a bike completely shoe-less (not to mention most restaurants and shops won’t let you completely barefoot), this new shoe styles are ideal for people who are looking for that connection.
The Barefoot Collection for men includes the Trail Glove, True Glove, and Tough Glove. All three styles are extremely lightweight and versatile and can take you from the trail to walking around town.
Ladies will take a liking for the Merrell Pace Glove, Power Glove, and Pure Glove. All shoe models follow the Merrell’s credo “Performance Made Beautiful,” because they fit well and look good at the same time.
Try the Merrell Barefoot Collection now at Merrell concept stores and all leading department stores. Go outdoors with the Merrell Barefoot!
